Welcome to the Earth Major Press Page. Here you will find our latest media features, event highlights, and official announcements from the brand. Explore articles, collaborations, and coverage from fashion platforms and creative communities that share our story. For press inquiries, interviews, or access to our press kit, please contact us
Earth Major and Tehbotol Sosro have joined forces to release a collaborative fashion line under the Locals Unite movement, blending Tehbotol’s beverage-inspired aesthetic with Earth Major’s sustainable, wearable-art sensibilities. Their joint collection uses materials like cotton, linen, and corduroy to create modular, multifunctional pieces — combining comfort, versatility, and a nod to local, sustainable fashion values. The collaboration aims to celebrate Indonesian creativity while offering wearable garments that reflect a shared identity between drinkers of Tehbotol and fans of Earth Major.
Tehbotol Sosro launched a fashion collaboration with two local brands—Wakai and Earth Major—as part of the Locals Unite initiative. With Wakai, Tehbotol introduced the “Hashigo” slip-on shoes featuring pop-style Indonesian illustrations created by a young illustrator, blending comfort with an urban aesthetic. Meanwhile, its collaboration with Earth Major resulted in the “My Cup of Set” collection, a modular clothing set (a top shirt, detachable sleeves, and a vest) made from cotton, linen, and corduroy—designed to be comfortable, multifunctional, and to express the spirit of self-expression that defines this collaboration.
Lakon Store collaborated with six Indonesian local brands — Fuguku, Bertjorak, Earth Major, Toba Tenun, Seroja, and Rajoet — to present a cinematic-inspired fashion show & collection called Now Playing at an JF3 event in Summarecon Mall Serpong. The showcase featured 72 ready-to-wear pieces that translated classic film and TV genres into fashion, evoking nostalgia from comedy and romance to mystery and action. Each brand contributed unique designs that represented different cinematic themes, blending storytelling with sustainable and ethical production practices.