EM Tales

Class of 2020 Collection: Survivors & Healers

Class of 2020 Collection: Survivors & Healers

Today’s issue

The current pandemic and the ongoing climate change had us all rethinking our actions and the effects we have on the earth. People feel uneasy about the changing environment for the worse and they feel powerless to do anything about it. This concept is called Solastalgia where it describes feeling unease related to the environment’s chaotic transformation. People miss how things used to be and are afraid that the world never is the same as before. 

Small Action 

Earth Major collaborates with a visual artist, Popo Mangun and through this collection, it is our job to urge and inspire others to contribute to making the environment better by doing everyday sustainability. It is in these small acts that even regular folks can do to not damage or kill the planet any further. Thereby, we also want to give back to the community through one of the organizations here in Indonesia called Indonesia Kuat. Through this organization, we hope this small action can make a difference in this ongoing pandemic.

Normal Folks

Humans have the ability to survive under certain difficulties and can heal themselves if they help each other. Class of 2020: Survivors & Healers are the way we represent others to collectively enact everyday sustainability, that even normal people can contribute to improving the outside (environment). Therefore, for this collection, all the models are “normal folks” where they have different professions and different opinions regarding everyday sustainability, but together they want to heal this earth.

 

Class 2020 Survivor and Healler

Class of 2020: Survivors & Healers

The illustration reflects the theme (Survivors & Healers) that we choose and apply through this special collection. There are 10 special articles including a limited edition jacket. We focus on all the essentials of clothing such as tee, hoodie, shirt, jacket, scarf, and face mask. All of them have print illustrations and embroidery and we are still using natural fabrics such as cotton, rayon, and viscose as our start of the sustainable movement. With Earth Major’s style, the placement of the illustration from the artist makes a quirky touch and fresh for this collection. 


This is the sixth collection of Earth Major special collaboration with a visual artist, Popo Mangun Class of 2020: Survivors & Healers. 

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