News

Natura Philia Collection

Natura Philia Collection

Our collection has just released is called Natura Philia. Natura Philia inspired by the idea of Ecosexuals. Ecosexual is an act of sexual with ecology, this new radical form of environment activism has given a new form on how to love environment. The idea is coming up from this concept to love the earth as a lover, and invite people to treat the earth with love rather than exploit the resources and not giving back what we took from. Most of us sometime forget to love back the earth and just take the resources without consciousness to given back. This scenario has been refer to fact that we should see environment to a different perspective to “Nature is your lover, not your mother”. If we see the in this angle we can feel that we need always care and love our lover, and if we do not care the opposite side will feel abandon, left out and might be gone from our side.

Start from this concept we decide to explore and see the different angle to act while we live on the earth. Our action is impacting current generation and next generation after us. Our generation put an example and a mark for further generation, so they will see what we done and continue our step to sustain the earth. We would love to give back to the earth and thankful with everything the earth has given us.  

One step of a time we love to shift our products and value towards the sustainability to give back to our environment. We source more sustainability raw recourses and carefully select our vendor to meet some standard that we have so it’s aligning with our long-term mission. We source less polyester material and replace it with tencel, cotton, organic cotton, rayon and other natural fibre. In the long term it will help reducing the unnecessary hazard chemical and less plastic in the environment. The use of natural fabric is actually benefiting us too, not only the environment. Our skin and body will thank us, because the natural material will help our skin to breath and confortable to use.

Our printed textile is also meet an international standard of OEKO-TEX 100, that ensure the chemical to creating the material is not using any harmful chemical even the baby is safely to use the products.

Thus, in our value is embodied the love of fashion and nature, our love for both have given us very strong value of who we are. Our hope to bring the best product and giving back to earth is vision to deliver in each collection.  

 

Xoxo
Earth Major  
The Tale of A Giver (Indonesia)

The Tale of A Giver (Indonesia)

Fashion Installation "The Tale of A Giver"
1-3 March 2019 
by Earth Major & Start From The Bottom
at Artivator Cafe  
The Tale of A Giver event is fashion event collaboration between two Indonesia local brands, Earth Major & Start From The Bottom (SFTB). These two local brand has similarity in creating their products, its focus to creating print on textile with colourful art. On the other hand the for our brand and SFTB have the differences in approaching the outcome of the creation. Our brand Earth Major focus toward sustainability in our product within their lifecycle, from the raw material until the end cycle of the products. The SFTB is focusing in collaborating with young Indonesian artist in creating their products.  
Textile Installation 
......
Earth Major The tale of A Giver
Earth Major product section 
......
SFTB product section 
......
Welcome desk 
......
In this collaboration we are showcasing our work with contemporary colour which become specialisation from both brands in cafe & artspace called Artivator in Depok, Jawa Barat. This artspace cafe has unique ambiance and their cuisine rich with Indonesian menu with amazing taste of herb and spices. This creating cozy environment for guests to come and enjoy the food. 
The exhibition is inspired by beautiful element on the earth include human characteristic, animal and plants. The creation of this installation not far from the concept while we put a touch of corner so guests could interact with our installation also save it as memory. 
A tale of a giver
Twilight installation 
......
Our product catalogue & photo puzzle corner
.....
 
Saturday fashion illustration live session
.....
Creating this ambiance help the guests to ease while get the undertanding and awareness of our brand. Feel enjoy and easy to roam the space, and get the brand essence and let them to spread the word of goodness to others.   
guests Earth Major A tAle of a giver
.......
......
.....
......
xoxo 
Earth Major 

Indonesia Version 

“The Tale of a Giver”

Fashion Installation

by Start From The Bottom x Earth Major at Artivator Café


Sebuah kolaborasi dari dua brand local yang keduanya merupakan brand yang focus pada pengembangan fashion yang banyak mengeksplorasi dari berbagai seni cetak yang di kombinasikan dengan palet warna penuh warna. SFTB merupakan suatu brand local yang focus dalam pembuatan produk yang proses berkaryanya selalu mengutamakan kolaborasi bersama seniman muda Indonesia, yang notabenenya lebih banyak mengeksplor dan banyak keunikan dalam berkaya agar lebih keluar dan terlihat baik di local maupun dunia. Lain hal dengan Earthmajor, berikut merupakan suatu brand local yang memilki suatu konsep yang mengutamakan (sustainability), berkarya dalam seni cetak yang ia terapkan tak lepas dari fungsi berkelanjutan terhadap lingkungan hidup. Dalam pemilihan bahan, hingga proses pembuatan material, pekerja dan packaging yang ramah akan lingkungan, elemen tersebut menjadi suatu kualitas utama yang diunggulkan dijadikan suatu ciri khas bagi brand ini. 


Dalam kolabarasi The Tale of A Giver (SFTB dan Earthmajor) akan menampilkan suatu karya yang selaras dengan warna kontemporer yang menjadi ciri khas keduanya. Untuk itu, kami turut bekerja sama dengan sebuah café yang juga artspace pertama di Depok yakni Artivator Café Konsep tempat makan dan galeri seni yang di gabungkan menjadi sebuah kolaborasi unik yang di beri sentuhan dari kami akan membuat tempat ini lebih nyaman untuk bertukar ide dan tentunya, sekaligus dapat menikmati hasil karya seniman serta menyantap sajian khas café yang penuh akan rempah ini. 


Mengenai proses berkaraya, kami mendapat banyak insprirasi mengenai definisi keindahan dari berbagai kehidupan, mulai kepribadian manusia, hewan bahkan tumbuhan. Kami memiliki sebuah kepercayaan bahwa suatu keindahan akan memberikan kebahagiaan yang kekal apabila kami juga memberi kembali bagi semesta dan seisinya. Maka itulah, The Tale of a Giver hadir dalam suatu bentuk fashion installation, yang berawal dari insrpirasi keindahan tersebut sangat diharapkan dapat tersampaikan pada pengunjung yang datang, pula juga dapat dirasakan keindahannya dan dapat membuat banyak orang tersandar agar berbuat lebih banyak lagi kebaikan. Selamat menikmati The Tale of a Giver, persembahan dari Start From The Bottom x Earth Major yang diselenggarakan di Artivator Café, tanggal 1-3 Maret 2019.
A Letter from A Giver Collection

A Letter from A Giver Collection

Second collection from Earth Major has released. Long overdue wait, has taken us to create more excellent print and unique quirk touch. We're creating this collection with love and mind set to not only come back to bring more amazing products but deliver message to our Earth Major lovers about essence of our brand. 

Our brand essence and core are to love & care for our environment. This influence our collection name and textile print creation. 'A Letter from A Giver' we've named the collection, the collection to influence Earth Major lover to rethink how we act and behave towards environment.  

Earth Major A letter of A Giver Collection Surrender
Rethink, Reimagine, Remind
...
Japan Tokyo Earth Major A letter of a giver collection
...
When you closely see our textile print in this collection majority print has hand within the print. The hand symbolise giving, lay the hand, open arm, and to remind us to giving our hand to help. 
Dear sunset A letter of a giver Collection
...
Hand A letter of A gIver
...
Men Hand Bouquet A etter of A Giver Collection
...
Pants A giver Alatter of A Giver
...
Xoxo
Earth Major 
Social Proof Experiments