Aluna began long before the first sketch touched the page.

It started on a quiet trip to Morocco! Where the walls were sun-kissed terracotta, the air smelled like spice and stories, and every corner held a little bit of magic. In the middle of all that color and calm, an idea softened into place: beauty doesn’t need to shout to be unforgettable.

Then came the second spark, the blue butterfly pea flower. A flower that changes color beautifully, naturally, effortlessly.  Just like us.

That’s where Aluna found its heart:

A reminder that growth can be soft. Change can be poetic. And blooming into yourself is a journey worth celebrating.