EM Care

Up-cycling Project with Earth Major

 

Reality Check

Globally, we dumped our waste up to 2,12 billion every year. So, imagine we put all the waste on trucks, they can go around the world 24 times. That is how much waste we produce and it’s going to increase every year if we dump the stuff we buy after 6 months used. 

Consumerism is good for the economy, but the drawback is the amount of waste because of it. It affects the depletion of natural resources and pollution of the Earth. The way we live life takes a big part of global waste. We live more urban during this century as the consumer society developed, waste production increased tenfold. And it will keep increasing three times more by 2025 if we keep doing it.

Up-cycling is…

Up-cycling is turning the waste or unwanted products into a material or product that has a better quality. We can use our creativity to figure out new ways to repurpose or fashion items. This activity gives a positive effect because we try to reduce our waste by making useful items that create less pollution for our Earth.

Sustainable Awareness in Creative Ways

Earth Major wants to take a part of this awareness by starting to re-create our waste, mostly fabric scraps, to produce useful and unique items for our lovely customers. Fabric scraps are an inevitable side effect in terms of producing clothes. Many of the good quality fabrics that we used become waste at the end.

As we want to raise sustainable awareness, Earth Major tries to reuse it in creative ways to ensure it doesn’t go to landfill yet. We try to minimise zero waste by creating creative ideas such as up-cycle tote bags, scrunchies, and drawstring bags.

Up-cycling Project with Earth Major

We introduce you to our up-cycling project with our new tote bags, scrunchies, and drawstring bags. The more sustainable way of living.


Up Cycle Project Earth Major

Itsy-bitsy info of #EMCare

Itsy-bitsy info of #EMCare

 

The Backdrop

The current state of our planet, society, and its environment is growing worse every single day. Unfortunately, humans are to be blamed and it's on us as well to fix this. It's not too late though for us as humans to be more aware of our habits, consumption, and to have more empathy for others. 

“Dressing the creative soul with care”

As a clothing brand, Earth Major wants to establish what we stand for “dressing the creative soul with care”. As a brand, we desire to build what we create to bring more awareness in terms of sustainability in fashion, eco-friendly, and giving back to society. That’s why, we create #EMCare is our platform for everyone taking a journey with us and being involved with what we stand for. We start with the small things to make a big difference.

Being Part of Sustainable Fashion Movement

In terms of sustainability fashion, we start it by using sustainable fabrics such as cotton bamboo, TENCEL, and rayon in some of the products. We’re not saying that we are a sustainable fashion brand, but we want to take small part of this movement for our brand continuously. Based on the quality of the fabrics, it can bring people can #HoldonLonger clothes and it reduces waste. So, people can learn and see the meaning of #BuyLess with #PayMore.


Tnecel Earth Major


Eco-friendly

Earth Major cares about the environment as we create our brand. We share what we know, learn, and see and hopefully it will encourage people to start what we are doing in their own life.




(photo of recycle bag/reused hand tag)




Give back to society

Last but not least, giving back to the society as part of #EMCare. Giving is not just about making a donation, it is about making a difference. Continue we will donate as part of our #EMCare movement to the society.

Covid 19 Earth Major Donation
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Covid 19 Earth Major Donation and Semasa Donation

 

All about rayon

All about rayon

 

Many fashion brands use this fabric in their products because it's very drapey, soft, and gives flowy looks.

What is Rayon?

Rayon is fibre which comes from natural resources. It is made of cellulose fibres that are obtained from wood pulp – usually from pine, spruce, or hemlock trees. The fact is Rayon is called Artificial Silk which gives an effect like Silk – its drape, soft, airy like Silk. It used to be a replacement for Silk because it's an inexpensive alternative.

Types of Rayon

Most common use is Viscose Rayon. The texture is breathable, moisture-absorbent, and mostly used for casual and athletic wear.  Secondary types of Rayon include Modal Rayon, and Lyocell. Modal Rayon typically made from beech trees and Lyocell mostly seen in denim and dress shirts.

What are the qualities of Rayon?

Rayon is made in a variety of qualities and weight. Here some merits for Rayon, such as:

Breathable

It is breathable, so it gives a cooling effect and offers a fluid drape. The fabric is suitable for top or dress. 

Soft but Durable

As a replacement for Silk, Rayon gives a soft feel and comfort while we wear it. Durable means Rayon has longevity for fabric if well taken care of.

Absorb more

Faster rate of absorbency than regular cotton. It gives airy effects, so comfort and soft are the best quality for Rayon.

Biodegradable

More sustainable, therefore more eco-friendly. It means the plant is entirely regrown naturally. 

Earth Major for Rayon

As part of the latest collection, Rayon is also being a major fabric especially for our PANGGUNG Shirt. Our oversized full printed shirts give a soft and drapey look. It’s comfortable and airy for daily wear under humid climates.

Here some looks for our shirts:

Humor Shirt

Dark Humor Shirt

Rumor Has It Shirt

Good Will Hunting Shirt

Prestige Party Shirt





Social Proof Experiments